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Gaming Marks Entry into Cannes

Kanchan Srivastava

Feb 9, 2023

The festival slated to be held from June 19 to 23 will focus on inclusivity and sustainability

The year 2023 marks the entry of gaming and metaverse in the Cannes Lions Festival of Creativity, which is slated to be held in France from June 19 to 23. 

A new category “Entertainment Lion for Gaming” has been introduced this year with an aim to celebrate creative work that connects people to brands through gameplay. 

Organizers announced, “Entries will need to demonstrate how brands successfully tapped into complex gaming communities and seamlessly added real value to the overall gaming experience while driving commercial success.”

Opening the doors to the buzzy Metaverse as well, the organizers have expanded the category of “New Realities and Emerging Tech”. The use of Metaverse has been defined as ‘the creative application of immersive experiences which creatively push the boundaries of technology’.

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