Cxnnections - Hybrid Concert Series Ft Offset
As COVID-19 swarmed the country, forcing businesses to drastically pivot their business model. CXM worked with Offset and Axis Replay to create safe and immersive experiences for concert goers and the audiences watching back at home.
Global superstar rapper Offset, a former member of popular hip-hop trio Migos, teamed up with Cxmmunity Media and Axis Relay to create live and virtually streamed events through a new production company called AXSD Media.
Offset’s partnership with the Atlanta-based recreational technical center is a product of the COVID-19 pandemic and how social distancing has put a cap on entertainers’ ability to perform and tour for their fans.
“The AXR+EXP Concert Series will be the new standard for live and virtual performances,” said Allie Young, CEO of Axis Replay. “Our company’s mission is to create experience-focused activations and that has translated well into streamed productions. Being a part of the music, entertainment, gaming and sports ecosystem, it made a lot of sense for us to leverage our experience and expertise to reconnect the industries that have been devastated by this pandemic.”
AXSD’s virtual events builds on its past experiencing producing hybrid events which include a virtual prom with actor and comedian Desi Banks and the Twitch-partnered HBCU Esports League.