Year
2021
Client
Xbox, Live Nation, Grade A
Category
Music
Product Duration
3 - 4 Weeks
Xbox wanted to connect with Gen Z in music, philanthropy, and Mental Health and celebrating the legacy of that late musician, Juice WRLD made the perfect moment
In partnership with Epic Games and Xbox, Juice WRLD became a playable in-game legend inside Fortnite will a fully custom map inside the game to honor his world. Then we brought it to life with a city-wide tournament across Chicago Public Schools, ending with a live finale in front of 20,000 fans at Juice WRLD Day.
14.3M peak player count on the Juice WRLD map
50+ students across Chicago Public Schools engaged in the tournament
Final match played live at United Center in front of 20K music fans
Xbox met youth culture where it already was
