the number one source for  culture and gaming.

With over 3 Billion gamers worldwide, we're not just participating in the gaming and media revolution, we're leading it. As millennials and Gen Z become reluctant to support brands who lack a meaningful connection, at CXM, we're the go-to partner for brands and agencies seeking to authentically develop relevant connections with a vibrant, multicultural audience through storytelling, live-event production, and community building.

PROJECTS

HOW WE PARTNER

Dive into our world where innovation meets excitement, and create meaningful experiences that foster loyalty and brand advocacy amongst consumers. We actively engage and appeal to fans of gaming, music, anime, and pop-culture. By leveraging the dedication and influence found in these fandoms and their communities, we help brands create compelling stories that are contextualized, relevant, and additive to consumers’ daily lives and the communities in which they spend much of their time. Our diverse range of services are proven to forge dynamic brand partnerships that meet our partners' goals and are also impactful to the communities they serve.
EA College Football 2026 Hidden HBCU Band Influence
Gaming

EA College Football 2026 Hidden HBCU Band Influence

I come from this culture. I marched in Morehouse College’s “House of Funk” Marching Band. My father marched in Southern University’s “Human Jukebox”. For us, marching bands weren’t a halftime distraction, they were the show. They’re the heartbeat of HBCU sports, and our unique approach to musical performance has been influencing broader marching culture for decades.

Jul 15, 2025
Every Anime Announced at Anime Expo 2025
Anime

Every Anime Announced at Anime Expo 2025

If you’re all about character drama, retro rage, or supernatural sibling sagas you’re staring at one hell of a lineup.

Jul 8, 2025
Locked-In: How Family Ties Turned into a Hit Card Game
Culture

Locked-In: How Family Ties Turned into a Hit Card Game

Locked-In isn’t just another answer-and-vote game. It’s layered, strategic, and most of all, deeply rooted in real community.

Jul 7, 2025
EA Sports teases return for College Basketball video game aiming for 2028 release
Gaming

EA Sports teases return for College Basketball video game aiming for 2028 release

It’s been almost 20 years, but March Madness is set to make its long-awaited return to the gaming world.

Jul 2, 2025
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