the number one source for  culture and gaming.

With over 3 Billion gamers worldwide, we're not just participating in the gaming and media revolution, we're leading it. As millennials and Gen Z become reluctant to support brands who lack a meaningful connection, at CXM, we're the go-to partner for brands and agencies seeking to authentically develop relevant connections with a vibrant, multicultural audience through storytelling, live-event production, and community building.

PROJECTS

HOW WE PARTNER

Dive into our world where innovation meets excitement, and create meaningful experiences that foster loyalty and brand advocacy amongst consumers. We actively engage and appeal to fans of gaming, music, anime, and pop-culture. By leveraging the dedication and influence found in these fandoms and their communities, we help brands create compelling stories that are contextualized, relevant, and additive to consumers’ daily lives and the communities in which they spend much of their time. Our diverse range of services are proven to forge dynamic brand partnerships that meet our partners' goals and are also impactful to the communities they serve.
iShowSpeed Trains with Olympic Legend Ato Boldon for 2028 100m Sprint Dream
Culture

iShowSpeed Trains with Olympic Legend Ato Boldon for 2028 100m Sprint Dream

IShowSpeed is keeping his Olympic dream alive, getting tips from four-time Olympic medalist and former world champion Ato Boldon as he works toward running the 100m sprint at the 2028 Games.

Aug 15, 2025
Ranking Every Fantastic Four Movie: From “First Steps” to Flat-Out Forgettable
Film

Ranking Every Fantastic Four Movie: From “First Steps” to Flat-Out Forgettable

Here’s my ranking of every Fantastic Four movie, starting from the best and working our way down.

Aug 5, 2025
From Flight Plans to Esports Playbooks: How Antonio “Tone” Thomas is Redefining Tech Pathways for the Next Generation
Tech

From Flight Plans to Esports Playbooks: How Antonio “Tone” Thomas is Redefining Tech Pathways for the Next Generation

“I saw one of my former students at the HBCU picnic. He looked more confident. More comfortable. And I thought, wow—this is what growth looks like.”

Aug 5, 2025
Beats, Bots & the Blueprint: Gerald Keys Is Building the Future of Creativity
Tech

Beats, Bots & the Blueprint: Gerald Keys Is Building the Future of Creativity

I’ve known Gerald Keys for years, but chatting on Zoom this time felt like tapping into tomorrow. Even through a screen, his energy hit with producer-level precision. Gerald “The Sound” Keys is a Sacramento-bred, Atlanta-based producer-engineer with 15 years behind the boards for Justin Bieber, Usher, French Montana, Zendaya, and Ty Dolla $ign. Today he’s Ludacris’ studio wing-man, Chief of Production for Netflix’s Emmy-nominated Karma’s World, and lead producer for KidNation. His sync catalog stretches from McDonald’s and Google to Apple and Mattel.

Jul 24, 2025
View all stories
Home
CXM
About
Projects