the number one source for  culture and gaming.

With over 3 Billion gamers worldwide, we're not just participating in the gaming and media revolution, we're leading it. As millennials and Gen Z become reluctant to support brands who lack a meaningful connection, at CXM, we're the go-to partner for brands and agencies seeking to authentically develop relevant connections with a vibrant, multicultural audience through storytelling, live-event production, and community building.

PROJECTS

HOW WE PARTNER

Dive into our world where innovation meets excitement, and create meaningful experiences that foster loyalty and brand advocacy amongst consumers. We actively engage and appeal to fans of gaming, music, anime, and pop-culture. By leveraging the dedication and influence found in these fandoms and their communities, we help brands create compelling stories that are contextualized, relevant, and additive to consumers’ daily lives and the communities in which they spend much of their time. Our diverse range of services are proven to forge dynamic brand partnerships that meet our partners' goals and are also impactful to the communities they serve.
EA Sports teases return for College Basketball video game aiming for 2028 release
Gaming

EA Sports teases return for College Basketball video game aiming for 2028 release

It’s been almost 20 years, but March Madness is set to make its long-awaited return to the gaming world.

Jul 2, 2025
WTF IS STREAMER ACADEMY!?
Culture

WTF IS STREAMER ACADEMY!?

I was scrolling on my tiktok timeline looking for content to write about and fell down the rabbit hole into Streamer Academy….bruh wtf is this!?

Jun 30, 2025
SMALLER STREAMERS PAVED THE WAY FOR KYRIE IRVING
Culture

SMALLER STREAMERS PAVED THE WAY FOR KYRIE IRVING

While Kyrie may be taking a step back from the NBA due to a torn ACL, he’s finding other ways to stay connected to his fans and community.

Jun 30, 2025
Most Anticipated games from Summer Games Fest (2025)
Gaming

Most Anticipated games from Summer Games Fest (2025)

From new sequels in beloved franchises to the resurgence of classic genres and uniquely ambitious titles, it's safe to say that in 2026, we’re going to be fed.

Jun 20, 2025
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