CXM partnered with Microsoft for the 'Space Jam: A New Legacy' campaign, exemplifying our innovative approach in bridging the film and gaming industries, particularly within the HBCU community. Our initiative to equip over 50 HBCU schools with Xbox Kits for their gaming labs highlights our commitment to advancing student life and opportunities in esports. Additionally, our involvement in building state-of-the-art gaming labs with these kits, featuring exclusive Tune Squad and Goon Squad-themed controllers, showcases our expertise in creating immersive and thematic gaming experiences. The highlight of this collaboration was the exclusive screening of 'Space Jam: A New Legacy' for HBCU students and alumni, seamlessly integrating the excitement of film and gaming. This campaign, crowned by the successful HBCU esports tournament featuring the movie's game, not only cements CXM's role as a catalyst in the intersection of entertainment mediums but also reinforces our ability to generate meaningful, experiential connections between brands, the film industry, and the gaming community.