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On December 19-21, Rolling Loud Miami saw a groundbreaking fusion of music, gaming, and media, thanks to a dynamic partnership with Cxmmunity Media. Renowned for bridging cultural gaps through gaming, Cxmmunity Media, for the second time at Rolling Loud (Rolling Loud LA 2024), activated its one-of-a-kind gaming and interview booth that added a fresh, interactive layer to the festival experience for artists and fans alike.
Cxmmunity's gaming activation featured popular video games like EA Madden 25, NBA2K, and Dragonball Z Sparking Zero, played on both the PlayStation and XBox allowing artists and attendees to engage in spirited gaming sessions and quick, dynamic interviews with Cxmmunity correspondent StoryModeBae in a cool,comfortable space. This immersive setup became a hub for major artists like 4 Batz, Big X the Plug, and Bossman Delo to connect with fans in a laid-back environment. The booth also hosted content creators, including IamDavis and Zoe Spencer, who shared insights into how gaming serves as an authentic medium for audience connection. These interviews and real-time content captures highlighted gaming's evolving and natural role in cultivating deeper relationships and extending personal storytelling.
Check out some of the highlights from Cxmmunity Activation at Rolling Loud Miami
Expanding their impact, Cxmmunity Media also partnered with longtime ambassador Christian Isaiah, best known for his role as Liam Gallagher on Shameless. Christian has partnered with Cxmmunity Media at several other activations like the Kickback DC sponsored by Xfinity, and several virtual esports tournaments including the HBCU Esports League. Together, they explored Rolling Loud's vibrant grounds, conducting engaging interviews with attendees, artists, and vendors. These interactions offered a behind-the-scenes glimpse into the festival’s culture, showcasing unique perspectives that complemented the music-driven event.
For brand marketers and media companies, this collaboration underscores the power of leveraging gaming as a culturally relevant platform. Through activations like these, Cxmmunity Media redefines event engagement, fostering authentic connections that resonate long after the stage lights fade.
Instagram post showing how CXM is bridging the gap between Gaming & Music https://www.instagram.com/p/DD7YkQYuXyq/?hl=en
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