On December 19-21, Rolling Loud Miami saw a groundbreaking fusion of music, gaming, and media, thanks to a dynamic partnership with Cxmmunity Media. Renowned for bridging cultural gaps through gaming, Cxmmunity Media, for the second time at Rolling Loud (Rolling Loud LA 2024), activated its one-of-a-kind gaming and interview booth that added a fresh, interactive layer to the festival experience for artists and fans alike.
Cxmmunity's gaming activation featured popular video games like EA Madden 25, NBA2K, and Dragonball Z Sparking Zero, played on both the PlayStation and XBox allowing artists and attendees to engage in spirited gaming sessions and quick, dynamic interviews with Cxmmunity correspondent StoryModeBae in a cool,comfortable space. This immersive setup became a hub for major artists like 4 Batz, Big X the Plug, and Bossman Delo to connect with fans in a laid-back environment. The booth also hosted content creators, including IamDavis and Zoe Spencer, who shared insights into how gaming serves as an authentic medium for audience connection. These interviews and real-time content captures highlighted gaming's evolving and natural role in cultivating deeper relationships and extending personal storytelling.
Check out some of the highlights from Cxmmunity Activation at Rolling Loud Miami
Expanding their impact, Cxmmunity Media also partnered with longtime ambassador Christian Isaiah, best known for his role as Liam Gallagher on Shameless. Christian has partnered with Cxmmunity Media at several other activations like the Kickback DC sponsored by Xfinity, and several virtual esports tournaments including the HBCU Esports League. Together, they explored Rolling Loud's vibrant grounds, conducting engaging interviews with attendees, artists, and vendors. These interactions offered a behind-the-scenes glimpse into the festival’s culture, showcasing unique perspectives that complemented the music-driven event.
For brand marketers and media companies, this collaboration underscores the power of leveraging gaming as a culturally relevant platform. Through activations like these, Cxmmunity Media redefines event engagement, fostering authentic connections that resonate long after the stage lights fade.
Instagram post showing how CXM is bridging the gap between Gaming & Music https://www.instagram.com/p/DD7YkQYuXyq/?hl=en
Olly Sholotan, best known for his role of Carlton Banks on the Bel-Air reboot, joins hosts Ryan Johnson and Dalmar Wiltshire to talk music, gaming, acting and entertainment. Olly shares his origin story with audience of dancing on tables as a kid, dreams of playing soccer but also getting into coding. Pulling from his multitude of interest, Sholotan explains how he landed into acting and music production, highlighting his 2025 EP "Ollywood BLVD." The trio also take a deep dive into the movie theater industry and the complexities of content creation but also how viewers are inundated with series across multiple platforms.
Leeeeeeet's Gooooo ... Troop and Kiko Blac giving us nothin but heat. Are you an Anime Fan? What's your favorite anime?
Influencer Ashton Hall went viral for his get ready with me (GRWM) content which included an early morning face wash with a bottle of Saratoga Water. Ryan and Dalmar address concerns of brands paying or not paying influencers after their content leads to massive sales. In this case, Hall wasn’t paid or asked to make the content but it didn’t stop Saratoga from mentioning the 10.9% increase in followers and 1.26 billion reach from Hall’s content. Should Saratoga pay Hall?
The 2025 season of the National Basketball Association tipped off on October 22, 2024 with a fresh look at a league that is looking to become as digitally native as its globally expansive audience is at its core.
