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Another Apple event just wrapped, and while they rolled out shiny new updates and sprinkled in their usual marketing fairy dust, let’s keep it real:
Not everything they dropped is worth your money.
But a few things? Actually fire.
Here’s what I’m skipping, what I’m buying, and what I’m keeping my eye on for 2026.
Let’s start with the Apple Watch Series 11.
They finally added 5G, cool… I guess?
But unless you’re out here trying to stream Spotify or download watchOS updates on your wrist at lightning speed, it’s just not that useful. The design hasn’t changed, and the performance bump isn’t groundbreaking. Not enough to drop $399+ on an upgrade.
Then there’s the Apple Watch Ultra 3 which now includes satellite connectivity. Great if you’re backpacking solo through Iceland with no cell service…
but for the rest of us who just forgot to charge our phones on a Target run? Nah.
Verdict: Respectfully skipping both.
improvements that actually make a difference in everyday life.
All of that, and they kept the price at $249.
Verdict: Instant cop.
While Apple was announcing all this, Samsung was straight-up live-tweeting the keynote like it was a roast session.
They hit Apple with:
“Let us know when it folds.”
“48MP x 3 still doesn’t equal 200MP”
“Zzz-note… welcome to the party #iCant”
Iconic. Petty. On brand.
And honestly, a little deserved considering what’s coming next (we’ll get to that).
Now let’s talk about the iPhone 17 Air
This is the iPhone that caught my attention.
I said before the event that this would probably be the sweet spot, and Apple proved me right.
Here’s why:
Starting at $999, this thing is sleek, fast, and practical and doesn’t feel like a watered-down Pro.
Verdict: This one’s on my list.
Here’s how the full lineup shakes out:
If you want power without Pro bulk, the 17 Air is the sweet spot.
Apple also dropped new accessories specifically for the Air:
Everything Apple dropped today feels like a setup for the real headliner:
The first-ever foldable iPhone, is rumored for September 2026.
Samsung was clearly trolling because they know Apple’s late to the folding party, but once Apple shows up? It’s a whole new wave.
You can already feel them laying the groundwork:
eSIM only, lighter materials, ultra-thin designs… it’s all pointing toward something bigger (and bendier).
So yeah, I’m probably grabbing the Air this year.
But make no mistake the countdown to the foldable has officially begun.
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