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Most talk a big game — others change it. In an unprecedented partnership, CXM teamed up with the beverage giant, Mountain Dew, to sponsor a series of collegiate gaming tournaments. But this was not just about promoting their brands. They had a larger, more significant objective - supporting Black College students.
In a bid to promote diversity and provide equal opportunities in the gaming world, CXM and Mountain Dew pledged to provide $1M in scholarships and prizes to Black College students through these tournaments. These funds are aimed at supporting the educational endeavors of these students, many of whom have been historically underrepresented in both higher education and the gaming industry.
By integrating competitive video game play with financial support for education, CXM and Mountain Dew are not only promoting diversity in gaming but also contributing to the broader goal of educational equity. This initiative is a promising step towards a more inclusive and equitable gaming community.
The tournaments themselves serve as a platform for competition, camaraderie, and networking among students from various institutions. They showcase the strategic and teamwork skills of the participants, while also promoting a more inclusive and equitable gaming community. This initiative by CXM and Mountain Dew sets a promising precedent for future endeavors in the gaming industry
It’s been four years since Battlefield 2042. That game built hype with massive maps, immersive gameplay, and the promise of dynamic weather — ambitious, to say the least. But what we got was a buggy mess with busted servers and missing staple features, even non-negotiables like in-squad voice chat. The backlash was immediate: negative reviews poured in, and some players demanded refunds. With 2042 widely seen as a failure, EA went back to the drawing board, bringing together four of its most talented teams to create a game that could both redeem and revive the franchise.
I come from this culture. I marched in Morehouse College’s “House of Funk” Marching Band. My father marched in Southern University’s “Human Jukebox”. For us, marching bands weren’t a halftime distraction, they were the show. They’re the heartbeat of HBCU sports, and our unique approach to musical performance has been influencing broader marching culture for decades.
Known for their chart-topping hits and genre-defining impact, Ne-Yo and T-Pain have taken their friendly competition out of the studio and into the virtual ring.
