Menu
Contact
Most talk a big game — others change it. In an unprecedented partnership, CXM teamed up with the beverage giant, Mountain Dew, to sponsor a series of collegiate gaming tournaments. But this was not just about promoting their brands. They had a larger, more significant objective - supporting Black College students.
In a bid to promote diversity and provide equal opportunities in the gaming world, CXM and Mountain Dew pledged to provide $1M in scholarships and prizes to Black College students through these tournaments. These funds are aimed at supporting the educational endeavors of these students, many of whom have been historically underrepresented in both higher education and the gaming industry.
By integrating competitive video game play with financial support for education, CXM and Mountain Dew are not only promoting diversity in gaming but also contributing to the broader goal of educational equity. This initiative is a promising step towards a more inclusive and equitable gaming community.
The tournaments themselves serve as a platform for competition, camaraderie, and networking among students from various institutions. They showcase the strategic and teamwork skills of the participants, while also promoting a more inclusive and equitable gaming community. This initiative by CXM and Mountain Dew sets a promising precedent for future endeavors in the gaming industry
From new sequels in beloved franchises to the resurgence of classic genres and uniquely ambitious titles, it's safe to say that in 2026, we’re going to be fed.
.png)
After months of rumors, Microsoft and ASUS’ ROG division confirmed their gaming handhelds—the ROG Xbox Ally and the more powerful Ally X—during the Xbox Games Showcase at Summer Game Fest.
.png)
Not only is Drake hitting the charts, he might hit the airwaves of Grand theft Auto VI
.png)
As Cxmmunity Media secured access to both events, the organization was uniquely positioned to connect the dots between mainstream Black entertainment and the thriving gaming universe.
