Juice WRLD Day ft. XBOX

JUICE WRLD DAY x XBOX

We turned Hip Hop Music legend Juice WRLD into a playable legend and gave Chicago kids the controller.

Partners: Grade A, Xbox, Live Nation

We helped drive awareness and in-game sign ups to the custom Juice WRLD Fortnite map, bringing his legacy more into the gaming world. A city-wide tournament across Chicago Public Schools ended with the top 4 finalists playing live on the floor of Juice WRLD Day at the United Center.

• Peak player count of 14.3 Million
• 500+ students engaged
• Live finals in front of 20,000 fans
• Xbox met youth culture where it already was—inside the game

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